Huge opportunity : ITV Partnership Opportunity: Regional Sports Reports

The Sports Reports during the ITV Regional News cover some of the most famous names in British sport, from Arsenal FC to the Wigan Warriors and the Cardiff Devils to Leicester Tigers. As sport has continued to play a huge part in people's lives during the pandemic, and with fantastic viewing figures for Regional News, there isn't a better time for brands to be associated with sport in their local communities. This opportunity will enable advertisers to reach both a captivated audience of dedicated sports fans as well as those who simply like to keep a close eye on the news in their region.

Why this is a great opportunity for your brand...


Connect to ITV viewers at a local level when people are tuning in to see what is happening with their favourite sports teams. This is a great opportunity for brands looking to connect to sports fans who have a keen interest in their local teams.


Viewing figures to ITV Regional News continues to be high as people want a trusted source to tell them what is happening in their part of the world.


Sport is a great way to speak to audiences who are sometimes harder to reach, such as Younger or Upmarket males. When it comes to sport, be it live action or a round up of the day's events, they sit up and take notice. This is a great chance for a brand to be part of that interest.

Partnership Package Details

Scheduling : ITV, ITV+1, ITV HD

Broadcast sponsorship of Regional Sports Reports over 40 weeks

Sports reports scheduled around ITV Regional Evening News in England & Wales (excluding Granada) twice per week Q3 2021 - Q2 2022

Broadcast & Catch Up

On air sponsorship idents: 10” per bulletin