PoundToy appoint Relish

Yorkshire-based toy website, PoundToy, is launching its first ever television campaign, following a “157%” year on year growth.

The Keighley ecommerce site has recruited Sheffield’s Relish Media to produce the commercial.

“Launching this TV ad is an exciting next step, PoundToy has gone from strength to strength and we recently have had to employ a further 50 staff to help with the huge demand,” explained Managing Director, Rob Owlett.

The advert will air on ITV Yorkshire and uses footage of real customers opening their PoundToy deliveries.

“We have used the lockdown period to focus on bringing brands to air that have predominantly been using social ads to drive customers to their business, PoundToy is such an exciting brand for us to be working with and in these financially difficult times, their offering of incredibly discounted affordable toys is one to be shouted about,” added Relish’s Melanie Jackson.