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The key to e-commerce growth? Telly of course!

In the crowded online world, reaching out to new customers is the key to growth and sustainability. We all know TV is a powerful tool for e-commerce businesses. It offers scale, powerful short-term sales effects, it’s a low risk advertising channel, highly trusted, makes brands more famous, and boosts the effect of all other advertising.



BOXT BOILERS E-COMMERCE USING TV SPONSORSHIP
BOXT BOILERS E-COMMERCE USING TV SPONSORSHIP


No matter which way you look at it most brands wish to be on TV they aspire to be mentioned on TV programmes, be worn by the TV stars, be reviewed on the best TV shows this is what opens up a much broader audience - those new customers!


Marketing Directors are fully aware of how to reach their 'no brainer' audience through social ads, influencers and video sharing websites, but its those fresh eyes and those mass hits achieved by TV that catapult a brand - hence TV is still more than relevant in todays marketplace.

Here is a link to the research from Thinkbox as to why your e-commerce brand should be on TV and the results that can be achieved

Ecommerce brands next level on TV
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Download PPTX • 12.38MB


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