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Rum maker Rockstar Spirits has appointed Sheffield based Relish Media as partner agency to help reach consumers in the UK

Celebrating the brand’s finest rum range with incredible flavour combinations, the creative showcases the range including the newly released Banana Bomb alongside favourites Pineapple Grenade and Two Swallows Cherry Rum

The ITV Hub campaign will target ads to be run within shows that align with the brand  such as TOWIE, Celebrity Juice and I’m a Celebrity Get Me Out Of Here

The campaign goes live on the 19th November

Tom Hurst founder of Rockstar Spirits said “Our pre lockdown strategy was all about getting out and about sampling in stores and bars which of course isn’t an option currently. We are very excited to be running our first tv campaign on ITV and we are interested to see if TV advertising bridges the gap of sampling within the stores and bars again.

Relish Media was launched in Sheffield in 2018 by former ITV Yorkshire Sales Manager Lisa Staniforth and Melanie Jackson

“We are really excited to be working with Tom at Rockstar Spirits the brand is very cool and it’s great to bring the brand to ITV to showcase the power of TV. We look forward to continuing the campaign into 2021,” said Jackson. The campaign goes live later this month.