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Why choose TV for my brand?

TV advertising is for everyone not just those big brands. Smaller companies, emerging and high impact social brands and new businesses and are all choosing to use TV as a way of supercharging their brand awareness and give kudos and integrity to their brand.

Reaching 38.5m viewers a week – 64% of all TV viewers! TV is stitched into the nation's DNA. 

This is where we come in.

AIRTIME

There’s never been a better time to advertise with us, as we can adapt our services to suit your needs and budget.

 

We offer anything between multiple five to 120-second ad spots and even full break takeovers! 

Creative breaks are a memorable tactic – a stand-out example involved knitting all the ads within a break!

ITV HUB

ITV Hub is the digital destination for all ITV channels and online services across mobile, PC, and connected TV. And with almost 750m hours of TV watched on the video on demand (VOD) platform per year, it’s not only home to a huge variety of channels and shows, it has an extremely captive audience.

SPONSORSHIP

Sponsorship is a scalable option, as it allows you to either partner with an entire channel, show, or part of a show.

 

The flexibility means the price of advertising on TV can be tailored according to your needs.

Why choose TV for my brand?

Only big brands use TV advertising, right? WRONG!

 

Advertising on TV is both an affordable and, more importantly, an extremely cost effective option for all businesses, whether they are large or small and irrespective of who they are trying to target. Don’t believe us? Well, hopefully these facts will help convince you:

  • Across 2018, a total of 867 new brands advertised on TV, including companies like Dollar Shave Club and Carabao. Of these, over 250 spent under £20k.

  • In terms of investment, over 1,000 of all advertisers spent £50k or less on their TV advertising across 2018. At the other end of the spectrum, almost 275 spent £5m+.

Am I ready for TV advertising?

  • There are four main triggers that signal an advertiser is ready to move into TV: the point where existing campaigns fail to elicit the same effects for the same investment; the need to scale the business up and create a new demand pool; the ambition to build a brand and generate brand awareness; and the belief in AV advertising as a way of driving reach and building a connection with customers.

  • Scale is the biggest driver of effectiveness.  Small businesses should prioritise growth over profit – it’s the growth that drives the profit.

  • Advertising has both a short-term and a sustained effect on sales. Advertising has an immediate effect on sales, but it will also work long after the campaign has ended through driving repeat business and resonating with customers who weren’t in market at the time of the campaign.

  • The point of diminishing returns needs to be identified.  Advertisers then need to invest in channels which stimulate new demand rather than those that harvest existing interest.  TV drives growth quickly once other media channels have hit the point of saturation.

  • Strategies that harness the benefits of TV but at lower cost can work well as a starting point.  This can include advertising during cheaper seasons or dayparts or using shorter ads.

  • Advertisers should start TV with a shorter, high impact burst strategy rather than a smaller, continuous drip approach.  Building awareness is crucial to growth and makes activation campaigns work harder.

Online businesses booming on TV

Online businesses – including brands such as Amazon, Trivago, Google & Purple Bricks – invested a total of £682 million in TV advertising in 2017, up from £590 million in 2015. Despite cuts in other categories due to ongoing economic uncertainty, online businesses, which in 2016 became the biggest spenders on TV in the UK, remained steadfast in their TV investment

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